Summer Marketing Tour
Client: L.L.Bean
Objective: L.L.Bean wanted to encourage people to get outdoors during the summer (kayaking, camping, etc). They implemented a nationwide mobile-marketing tour where they took the Bootmobile cross-country with various stops in major cities to exhibit their equipment and gear. The tour was called “Let The Outdoors In”. The objective of the project was to create visual solutions to get consumers excited on L.L. Bean's social platforms and encourage them to join in on the summer fun. Also utilizing their retail stores as hubs for signing up for classes, I pitched store solutions that mimicked signing up for camp activities. Click below to see the first round presentation pitch.
