Print and brand design
Project: Converse x FRGMT
Date: Summer 2023
Creative Director: Justin Jiang
Senior Designer: Jen Ballou
Producer: Cate Schappert
Animation/Stills: Services Generaux
Client: Treehouse Coworking
Objective: To brighten up and make the outdoor space more inviting/beautiful and to attract more outdoor event bookings.
Created various print and digital solutions for content creation, information design, sell-in tools, marketing materials, packaging etc.
Client: Treehouse Working
Objective: To brighten the space and provide joy and inspiration for the coworking space.
Outcome: Many events held in this space because of the warm and inviting mural to the right of the entrance and in one of the bigger coworking rooms for all members.
Designed a 100th anniversary book that gives background to french-born artisan; Nadine Marchal.
SS20 Converse Kids x Haddad Lookbook & Video
Client: Converse // Haddad
Objective: Create Seasonal Photography for Haddad to distribute for sell-in and marketing tools and 3 min video for showroom and sales material.
Responsibilities: Art directed and designed the Kids apparel lookbook, video and retail/digital imagery for Spring/Summer 2020 to be shown on dotcom, retail, and showrooms. Photography by Alexandra Gavillett. Video by Jonas Thorhallsson.
Client: Mark Hoffman
Brand: Honu Scuba Diving
Objective: To create a visual identity for his Scuba Diving company and create guidelines to help guide him create his own marketing and promo items.
Client: Converse
Objective: Create Seasonal Photography for Gloablly suported digital and retail channels.
Responsibilities: Art directed seasonal creative direction for Spring 18 photography used mainly on digital platforms but also showed up at retail. Photography by Olivia Malone.
Client: Converse
Objective: Create Seasonal Photography for Gloablly suported digital and retail channels.
Responsibilities: Art directed Holiday campaign photoshoot and co-led creative direction for Give campaign that was executed on digital and retail platforms.
In 2018 all internal designers were asked to make posters for the 2018 Pride Parade in Boston. We printed them out, posted them around our building, on social media, and carried them through the city during the Pride Parade. These three posters I also made into gifs to be used on social stories.
Client: Converse // Haddad
Objective: Create Seasonal Photography for Haddad to distribute for sell-in and marketing tools.
Responsibilities: Art directed and designed the Kids apparel lookbook and videos for Fall Holiday 2018. Photography by Amanda Pratt. Video by Ben Bloom.
Art directed summer seasonal photography for digital platforms. Designed layouts used on Converse.com and social channels. Photography by Dan Regan and Colette Aboussouan.
Client: Converse // Haddad
Objective: Create Seasonal Photography for Haddad to distribute for sell-in and marketing tools.
Responsibilities: Art directed and designed the Kids apparel lookbook and videos. Photography by Tim Marsella. Video by Loroto. Footage shot by
Client: Converse
Objective: Create Seasonal Photography for Gloablly suported digital and retail channels.
Responsibilities: Contributed to seasonal Creative Direction for Spring 2017 with other Brand Design members. Assisted in art direction on lifestyle photoshoot. Photography by Geordie Wood.
Art directed the off-body product photography that was used in retail and digital layouts along with the lifestyle images. Created assets for outside media outlets such as Hypebeast and billboards in Mexico. Product photography by Colette Aboussouan and Manolo Sandoval.
Client: Surfrider Foundation x Honolulu Beerworks
Objective: Design a label for two limited release beers to benefit Surfrider Foundation O'ahu Chapter.
Client: Trout River Brewing LLC
Objective: Rebrand. The brewery recently changed ownership and the new owners wanted to begin serving to the craft beer scene in Vermont. This called for a new look that would be relevant to the craft beer audience yet have a personality that could stand on its own. The main look for each flavor showcases their short-hand logo, the "TR," for easy recognition on the shelf. For short-run special edition cans, the brewer's mother hand draws art for the company.
Invitation designs for freelance clients and InScribe INC / Party City.
